Liane Membis, an intern for the Wall Street Journal, was let go by the paper in 2012 after a few of her articles were found to be fabricated. The WSJ could not verify quotes gathered by Membis, and was forced to remove one story and two stories had to be edited. And just like that, the reputation of a promising young journalist was ruined.
Ethical standards are incredibly important for journalists. Once the public or your media outlet learn of a ethical violation, it's extremely hard--in many cases impossible--to gain that trust back.
Fabrication is one of the worst offences because it undermines the credibility of the news. At a time when only 6% of the public view the media as very trustworthy, instances of farbrication will be thrusted under the microscrope and damage the perception of the whole industry.
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